Oaxaca · Travel
Oaxaca takes part in ITB Américas with a tourism promotion agenda
Participation in Guadalajara includes plans to present Oaxaca as a destination and hold activities with artisans, coffee producers, master mezcal makers and traditional cooks.
Oaxaca is taking part in the first edition of ITB Américas, an international tourism industry gathering held from November 10 to 12, 2026, in Guadalajara, Jalisco, bringing together professionals from North America, Central America, South America and the Caribbean.
Presenting Oaxaca as a destination
The agenda includes plans to present Oaxaca as a destination to industry representatives, showcasing its tourism offerings and expanding sales opportunities through companies specializing in destination promotion and travel sales.
Crafts, coffee, mezcal and traditional cuisine
Activities are also planned with master artisans, coffee producers, master mezcal makers and traditional cooks, who will share products, knowledge and culinary traditions from Oaxaca.
Members of the Oaxaca delegation
The delegation comprises representatives from the State Tourism Secretariat and the Oaxaca Conventions, Congresses and Events Office (OCCE), along with tourism service providers.